Mike offers you a bet: In this crazy economy, he is betting that your business brand is confused in the effort to make enough sales AND he’s betting that your personal brand is forgettable. Some tough questions await you in this show! The first half is devoted to business branding secrets and the last portion is for YOU, personally.

This entry was posted on Saturday, October 3rd, 2009 at 6:00 am and is filed under InBiz Radio Show.
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One Response to “Losing Your Business and Personal Brand”

1. Renovate Kate says:

   October 10, 2009 at 9:23 pm

   I just heard about you yesterday from a friend and just finished listening to “Losing Your Brand” and Wow! What a fantastic show! This is exactly what I needed to hear today.

   I have know for about a year what my focus should be, I just didn’t know how to brand it. So about three weeks ago I “became” Renovate Kate. I am a residential remodeler, and a female, so I already had a different approach and perspective to the remodeling industry. However, everyone is leery about builders/remodelers/general contractors. So I’ve switched my focus from remodeling to “educating the home-owner.” No one wants to feel ignorant about such an emotionally- and financially-charged undertaking, and I don’t know anyone else in the industry that focuses solely on consulting and educating the client prior to their construction project.

   Last week I came up with an icon for my brand and I’ve been “out in public” as Renovate Kate…yellow construction hat, pink shirt and tool belt complete with a hammer…and “Kate” has been a big hit everywhere I go! I even had Renovate Kate stickers produced that I stick on every person I encounter. They can’t help but smile and ask me what it is I do.

   I just wanted to write and say “thank you, Mike Whittaker” for such a great show. It is so rare that I hear a speaker who has content with real substance and who gives real answers to real problems. So often a speaker talks in circles for 55 minutes only to try to sell a product at the end, and I’m left feeling that I just wasted another hour of my time. So, thank you again for such helpful, meaningful and relevant information. I cannot wait to listen to your other podcasts!!

   Your newest fan,

   Kellye Kamp
   aka Renovate Kate